About the project
1. Perfect Roomies Is a startup seeking to provide city dwellers with an easy and safe
platform to find roommates in their city.
platform to find roommates in their city.
2. They are appealing to millennials and GenZ folks.
3. Their brand needs to be fun, and slick and match the expectations of what these folks are
looking for.
looking for.
4. My role is to give user research and findings to start with this project idea.
Design Challenge:
1. User research to understand current condition trends and problem statements.
2. Create competition analysis.
3. Design a mobile product experience that appeals to millennials and makes it easy &
safe to find the ideal roommate in their city.
safe to find the ideal roommate in their city.
4. Design the experience from the perspective of a person who is looking for a roommate as well as the one who is looking for an apartment.
5. Once the ideal roommate is found, what else can this product do to make the roommate experience better?
A few trends of note:
1. 54% of the world’s population lives in urban communities.
2. City dwellers tend to spend most of their twenties living with roommates.
3. Finding and keeping a good roommate gets harder as more people swarm into cities.
Secondary Research (Quantitative Research)
1. India has the largest millennial population which comprises people in the age group of 20–35 years, their population in India is estimated at 426 million, which is approximately 40% of the total Indian population.
2. City dwellers tend to spend most of their twenties living with roommates.
3. Finding and keeping a good roommate gets harder as more people swarm into cities.
4. 54% of the world’s population lives in urban communities.
5. 37 lakh migrated for education within India in a decade.
6. Historically, as is the story even now, of the 11 crore individuals aged 15-32 years
over 70% move on account of matrimony. While nearly 10% shifted in search
of employment, over 3.5% did so on account of education.
over 70% move on account of matrimony. While nearly 10% shifted in search
of employment, over 3.5% did so on account of education.
7. Students prefer to live in a PG or a flat mainly because of the freedom it offers.
But finding a perfect PG that suits one and a good roommate along with it is
not an easy task.
But finding a perfect PG that suits one and a good roommate along with it is
not an easy task.
8. 90% of Students prefer to live near the college area and most of this area is very expensive.
Primary user research (Qualitative Research)
User interviews, with the following questions:
Keywords from user interviews
1. Unauthorised/Unverified users
2. ASAP
3. Food preference
4. Work Schedule
5. Trust
6. Roommates
7. Fake images
8. Location
9. limited filter
10. My friend
11. Similar lifestyle
12. Rent
13. language
14. Safe
15. Parking
16. life habits
Insights from user interviews
All the users were living and working in Tier-1 cities like Pune, Bangalore, Delhi and Gurgaon before the COVID-19 pandemic hit. 3 users were living in their respective cities for
5+ years now working from home. And 3 students joined the college location.
5+ years now working from home. And 3 students joined the college location.
Users look for:
1. Fake images & listings with fake details is a problem.
2. Very limited filter to refine the best result that they want to see.
3. Unauthorised / Unverified users.
4. Hard to find people you can trust
5. Different life habits
6. Similar language
7. Religion
8. Gender
User Persona
Competition Analysis
I managed to do my desk research and go through different websites and mobile
apps to understand the user base.
apps to understand the user base.
- Roomster and Nestaway helped me gather some information.
- We have good options but not in India. eg: Roomi
This Case study is to show my findings and research for this application to start with MVP.
Thank you for your time.